![]() First thing we do is look at the construction of the shoe, make sure it feels right. So then what we do is we take the shoe out, put down the box. But again, someone can just switch a shoe in there. So we look at the box first, everything looks legit to me so far. Obviously when someone is paying for this shoe they want to get it authenticated. Yes, this is actually a very pricey shoe, it’s very high value. The labels are a hard one to say because different countries have different labels, so we don’t generally use it but we do look at the number to make sure it’s the right number. Sometimes these numbers actually do not match up, or things might be misprinted. We look at the labels, make sure all of the numbers and everything else matchup. While this box is a little beat up it is still good in terms of what it should look like. We look at that first and then we look at the rest of the construction of the box. It’s really well printed, everything is printed sharp, everything seems to be where it should be. So one of the first things that we do is actually look at the box. There are guys who see this as an opportunity, you go to anything like this where there are high value goods, someone’s going to try to rip you off.Ĭan you walk me through the process of authenticating a sneaker, what are you looking for? We ended up refunding him that money, took the shoe and used it as an example of what we need to do at Sneaker Con.Īt Sneaker Con it’s not a big problem. He came up to us crying, that’s when we realized we had a problem. What motivated you to start the sneaker authentication program at Sneaker Con?Ī few years ago, we had a kid who bought a pair of shoes and it turned out they were fake. Especially some of the younger kids coming in, they don’t know whether they’re getting a real shoe or fake shoes so it’s not a huge problem but they still want to have that peace of mind, that “Hey, I did buy a legit shoe.” We just help people making exchanges to know that they are getting a legit shoe. VICE: So you have a Sneaker Con authentication program, tell me, what is sneaker authentication? Yu-Ming Wu: It’s not an official job but we do help some of our attendees figure out whether a shoe is authentic or not. The previous record was $785,000 for an original pair of Nike Air Jordan Ones.VICE caught up with Yu-Ming Wu at Sneaker Con Toronto to find out more about the show, the authentication program and how to spot the fakes. Recently a pair of Kanye West's Nike Air Yeezys sold at auction for $2.5 million. That was the first time I've actually been scammed with fake shoes." "I have been sold a fake pair once, I did take a little too much risk and bought from an unreputable (sic) seller in the US," Mr Danier said. Sneakerhead Joshua Danier was thrilled when he found a pair of Jordan One Chicago 2015s, only to be embarrassed to find they were fake. (A Current Affair)ĭata tell us almost a third of young adults, between the ages of 18 and 34, have purchased or plan to purchase limited-edition sneakers. "Your average price is around $300 for like one of the retail pairs, but then as these pairs get rarer, they go upwards to like $3000, $5000 even." Sneakerhead Joshua Danier showed A Current Affair reporter Martin King his shoe collection. "I just have an appreciation for the design and the influence on culture," JVP said. (A Current Affair)Ī Melbourne graphic designer, known simply as JVP, has a collection worth many thousands of dollars, which he was more than happy to talk us through. A Melbourne graphic designer, known simply as JVP, has shoe a collection worth many thousands of dollars. "Recently on StockX, we received a $63,000 pair of Paris Dunks, which back in the day would have cost only $150," Mr Athanasopoulos said. Yes, you read that right - smelling the shoe plays a crucial part in determining if it's fake or real.Įvery day the company handles goods worth tens of thousands of dollars. READ MORE: Woman finds missing belongings at Mitre 10 outlet amid storage dispute "Usually the fake pairs, they'll smell a bit more gluey, a bit more toxic and that's a tell-tale sign that it might be a fake product, but all these other actions are in place." Nic Athanasopoulos is a shoe authenticator at StockX. ![]() ![]() "We can grab the shoe and give it a little smell," Mr Athanasopoulos said. He described a rigorous process to determine whether the items were fake or not. READ MORE: Ground-breaking speeding fine court win ![]()
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